A bold, scroll-stopping identity with electric blue visuals and quirky mascots—made to be photographed, shared, and remembered.
2025
Brand Identity Design
Grub Shack had great food but a forgettable look. They asked for an identity that felt fresh and fun without losing the come-as-you-are spirit of a midnight burger run.
We traded the industry’s hot palette for electric blue. It cools the chaos of food-court reds and makes every photo pop in a timeline full of warm tones.
Instead of one mascot, we built a cast of odd little characters. They work as stickers, social GIFs, and full-sized wall art, giving the brand endless ways to speak without words.
Tray liners became mini billboards. Fry boats and cups carry wraparound graphics that hold up under greasy fingers and camera filters. Staff tees and takeout bags match the palette so nothing breaks the illusion.
The Result Grub Shack gained a distinctive look, a steady stream of organic content, and a visual world that can grow with new menu items and campaigns.Corporate enough to scale, loud enough to live on a sticker.Grub Shack now tastes as bold as it looks.
